31st July 2019. I can’t believe we’re really here.
Why?
Well, because I’ve been blogging for five years today. Half a decade. I seriously can’t believe it. It’s been five years of Florence Grace!

I write a reflection post about my time blogging almost every year, but this year it’s a bit different. Why? Well, this year I’ve made some major changes! Despite minor rebrands in the past, I’m going all out with a full on rebrand and relaunch – starting right now!
Before, Love from, Florence Grace was a lifestyle blog. As time went on I bought a new domain name, purchased new themes, changed my niche to “self love, body positivity, relationships and careers” and then again to include travel and food. I had no real sense of direction, and then after the company I used to buy my template from turned out to be part of some blogging scandal, I had to remove it… leaving me with a directionless, template-less blog. It was basically the internet explorer of blogs and I just felt deflated whenever I logged in to it. Needless to say, my mojo completely disappeared, I stopped blogging pretty much completely and everything came to a halt.

Now, I’m pleased to say that I’m back!
So what’s new around here?
I’ve finally taken the plunge that most people took years ago and moved from Blogger to WordPress. Not only that but I have gone the extra mile and finally become self hosted which feels very scary and grown up to the not-so-tech-savvy part of me. I’ve purchased a new theme and spent hours and hours laboriously customising it to make it my own.
I’ve changed my niche too, now focusing exclusively on four areas – self love, body confidence, travel and food. These are my four passions in life and I love speaking about them across my social media channels. It seems only right to keep this consistent across the blog.
You may notice I’ve moved from ‘body positivity’ to ‘body confidence’. Don’t worry… there’s a post explaining all of that right here.
I’ve started referring to myself as a new term, too – a ‘curvefluencer’. I am incredibly curvy, and thought it would be pretty cool to create a space for a body like mine, and for other people with bodies similar to mine. Use the hashtag #curvefluencer on social media and join the gang!
For consistency, I updated my social media handles, so I’m now Florence Grace everywhere – don’t worry, you can still call me Flo, though!
Finally, I have also started a platform dedicated entirely to self love, Blossoming. This consists of a newsletter, motivational and inspirational posts on social media daily and a brand new podcast! You can listen to episode one right here, right now, and find out more about Blossoming here.
Phew, that’s a lot!
So yeah… you could say I have a lot going on right now. I am so excited to have finally got my creativity back, my love for blogging. The last five years have been life changing for me and have created the foundations on which I have built my career – and my life – today. From learning to love myself to becoming a successful business woman and career woman helping other people to learn to love themselves, almost everything I’ve done and achieved can be attributed to my blog.
Thank you to everyone who has stuck by me through everything and shown me all the love and support over the last five years… and here’s to the next five!
Let’s go!
Love from,
Florence Grace
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